Free CPL Benchmark Calculator
Find out if your Cost Per Lead is above or below the India industry benchmark — and how much you could save with optimized campaigns.
₹50,000
₹10K₹5L
₹800
₹100₹5,000
63 leads
10%
1%40%
Your CPL analysis
Your CPL
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Industry benchmark
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Vs benchmark
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Current leads/mo
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Optimised leads/mo
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Monthly saving
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India CPL benchmarks by industry — estimated averages
Real Estate — Google Ads₹400 – ₹1,500
Real Estate — Meta Ads₹150 – ₹700
Education / EdTech — Google Ads₹150 – ₹600
Education / EdTech — Meta Ads₹50 – ₹400
Healthcare / Clinics — Google Ads₹250 – ₹1,200
Healthcare / Clinics — Meta Ads₹150 – ₹700
E-Commerce / D2C — Google Ads₹80 – ₹350
E-Commerce / D2C — Meta Ads₹50 – ₹250
B2B / Professional Services — Google Ads₹800 – ₹3,000
B2B / Professional Services — Meta Ads₹500 – ₹1,500
Finance / Insurance — Google Ads₹400 – ₹1,500
Finance / Insurance — Meta Ads₹300 – ₹1,000
Hospitality / Travel — Google Ads₹150 – ₹500
Hospitality / Travel — Meta Ads₹100 – ₹400
Benchmarks compiled from WordStream Google & Meta Ads Benchmarks (2025), OryNet India CPL Report (2026), CyberLink Digital Real Estate Meta Ads Data (2026), iChelon Consulting CPQL India Healthcare Report (2026), SuperAds India CPL Data, and Morphiaas India CPL Guide (2025). Ranges reflect typical performance-marketing campaigns in Tier-1 Indian cities. Actual CPL varies by city tier, keyword competition, creative quality, and landing page conversion rate.