Work Across Industries, Platforms & Campaigns
A collection of industries, campaigns, strategies, and marketing projects I’ve worked on throughout my performance marketing journey — focused on lead generation and measurable results.
Industries Worked With
Performance marketing campaigns across five key sectors — each with unique audience behavior, buying intent, and creative requirements.
Real Estate & Property
Lead generation for builders, developers, and agencies. Property inquiry campaigns targeting location-specific buyers with qualification-focused lead forms.
View Case Study →Event Planning
Wedding planners, corporate event organizers, and venue businesses. Booking-focused campaigns with creative strategies built for high visual engagement.
View Case Study →Automobile
Vehicle inquiry and showroom visit campaigns for dealers and manufacturers. Search intent targeting with model-specific landing pages and call tracking.
View Case Study →Multimedia Services
Lead generation and client acquisition for photography, video production, and creative studios. Portfolio-led campaigns with strong visual creative.
View Case Study →IT & Webinar Campaigns
B2B lead generation and webinar registration campaigns for IT services and tech companies. Professional audience targeting with conversion-focused funnels.
View Case Study →Platforms & Tools
Campaign management, tracking, and analytics across the primary performance marketing platforms.
Google Ads
Search, Display, YouTube, and Performance Max campaigns for intent-based lead generation.
Meta Ads
Facebook and Instagram advertising — lead generation, retargeting, and brand awareness campaigns.
Google Analytics 4
Conversion tracking, funnel analysis, and campaign attribution using GA4 and UTM parameters.
Meta Pixel & CAPI
Server-side Conversions API setup for accurate tracking in a cookieless environment.
What I Specialise In
Five years of focused work across performance marketing — not generalist digital marketing.
Lead Generation
Building campaigns that generate qualified leads — not just impressions and clicks. Obsessed with cost per lead and lead quality.
Google Ads Management
Search campaign strategy, keyword architecture, Quality Score optimization, and bid management for B2C and B2B.
Meta Ads Management
Audience research, creative strategy, campaign structure, and scaling on Facebook and Instagram.
Conversion Optimization
Landing page audits, funnel analysis, CRO recommendations, and A/B testing to improve conversion rates across all traffic sources.
Tracking & Analytics
Pixel setup, GA4 configuration, Conversions API, UTM structure, and attribution modeling for accurate campaign measurement.
Marketing Strategy
Funnel architecture, audience strategy, platform selection, and budget allocation guidance based on business goals.
My Marketing Philosophy
Results Over Vanity Metrics
Impressions and clicks don’t pay salaries. Every campaign is measured by its contribution to qualified leads and revenue — not reach or engagement numbers.
Strategy Before Execution
Running ads without a strategy is expensive guesswork. Audience research, offer clarity, and funnel design always come before campaign setup.
Data-Driven Decisions
Every optimization is based on performance data, not instinct. What gets measured, gets improved — and what gets tested, gets proven.
Interested in Working Together?
Whether you need lead generation, campaign management, or a complete performance marketing strategy — let’s discuss your business goals.