Performance Marketing Toolkit
Checklists, frameworks, AI prompts, and guides used to manage ₹3Cr+ in ad spend. Free for performance marketers across India.
Complete Performance Marketing Checklist Bundle
The exact checklists used before launching every Google Ads and Meta Ads campaign — covering campaign structure, tracking, creative, landing pages, and reporting.
- Google Ads Launch Checklist (22 items)
- Meta Ads Launch Checklist (18 items)
- Landing Page Conversion Checklist (15 items)
- Conversion Tracking Setup Checklist
- Monthly Performance Audit Template
- Lead Quality Scoring Framework
Campaign Launch Checklists
Use these before every campaign launch to avoid costly mistakes.
Google Ads Launch Checklist
22-point checklist covering keywords, ad groups, bidding strategy, extensions, tracking, and quality score before going live.
Meta Ads Launch Checklist
18-point checklist for Facebook and Instagram campaign structure, audience setup, creative specs, pixel events, and A/B testing.
Landing Page Conversion Checklist
15-point landing page audit covering headline, CTA, form, speed, mobile, trust signals, and message match with ad copy.
Marketing Frameworks & Templates
Proven frameworks used in campaigns managing ₹50L+ monthly ad spend.
BANT Lead Qualification Framework
Filter junk leads at the ad level using Budget, Authority, Need, and Timeline qualification questions.
Performance Marketing Roadmap
90-day roadmap from campaign launch to scaling — covering data collection, optimization, and scaling phases.
3-Stage Retargeting Funnel
Cold to warm to hot audience framework for Meta Ads with separate budgets, creative, and frequency caps per stage.
AI Prompts for Performance Marketers
ChatGPT and Claude prompts I use daily to speed up campaign work.
Ad Copy Generation Prompts
Prompts for generating Google Ads headlines, descriptions, Meta Ads primary text, and CTAs with conversion-focused copy.
Keyword Research Prompts
AI prompts to generate keyword lists, identify search intent, group keywords into ad groups, and find negative keyword opportunities.
Campaign Audit Prompts
Prompts to analyze campaign data, identify underperforming keywords, suggest bid adjustments, and generate weekly performance summaries.
Tools I Use for Performance Marketing
The exact stack for managing Google Ads and Meta Ads campaigns at scale in India.
Google Ads + Analytics 4
Primary ad platform + analytics. Essential for search intent capture and conversion tracking across the full user journey.
Meta Business Suite + Pixel
Facebook/Instagram campaigns + pixel-based retargeting. Best for demand generation, brand awareness, and retargeting funnels.
Google Tag Manager
Container for all tracking tags — Google Ads, Meta Pixel, GA4. Enables fast conversion tracking deployment without developer help.
Frequently Asked Questions
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