Real Estate Paid Ads
Case Study
How We Generated 800+ Qualified Leads & ₹35+ Cr+ in Property Bookings
Meta Ads Performances
Project Background
The Client
Client Name: Jain Construction (via PropBuyNSell)
Property Type: Premium Residential Properties
Project Value: Starting from ₹2.51 Cr+
“We needed to reduce cost per conversion while scaling lead generation for our high-value inventory.”
The Problems
The Challenge
Previous CPC
₹1,700 – ₹2,500
Customer acquisition costs were eating into margins.
The Goal
High-Intent Leads
Targeting HNIs for ₹2.51 Cr+ luxury properties.
The Need
Cross-Platform Scale
A unified strategy across Google & Meta ecosystems.
Google Ads Performance
Ad Spend
₹27.17 L
₹27,17,401.62
Total Leads
2,500
Base enquiries
Qualified Leads
246
High Intent
Site Visits
88
Physical Walk-ins
CTR
2.46%
Click Through Rate
Cost / Conversion
₹950
Reduced from ₹1,700–2,500
Conversions
5
Closures
Bookings
4
Final Sales
Campaign Mix
Search • YouTube • PMax
Search Ads, Performance Max, Retargeting